So TechCrunch highlighted this new product today:

Tailgate: Fully Transactional Web 2.0 Banners

One of those lightbulbs went off in my head – “Why didn’t I think of this…” Really slick way to embed ads that I can interact with in another page. I hate advertising, of course, but if I was reading about Bob Dylan’s latest tour on a news site and an ad appeared allowing me to buy tix to Red Rocks without leaving the page, that would be a useful service, indeed.